Assertiveness is not about being aggressive, tricky, manipulative or always winning and getting your own way. People whose character (or perhaps lack of it) display such characteristics consistently in their relationships with others clearly have little respect for them or their right of individuality, choice and freedom of expression. Such relationships cannot be based upon mutual respect, trust and compromise.
Assertiveness is about being clear, honest and confident in expressing how you feel or what you want, in such a way that other people listen and understand with clarity and respect for your position. It comes from a motive of respect for both ourselves and others and it sometimes means making mistakes and being patient with the mistakes of others too.
Being assertive comes from knowing how you feel, knowing what you want or want to happen (the outcome from the communication) and being clear about what needs to happen to achieve that.
In basic terms there are three practical steps that lead towards assertiveness.
STEP ONE
By actively listening to what others say and how they express themselves, we are more able to comprehend their motives, intentions and messages and show them that we have heard by communicating our understanding or confirming what they communicated.