There is nothing more infuriating than experiencing a problem with a company; having spent good money with them, and feeling that they simply don't care about your concerns, problem or discontent. The fact is a simple one - people who care show that they care. Business owners and managers have a responsibility to ensure that EVERYONE who deals with customers knows what to do, how to do it AND that they have some flexibility to show initiative in solving the problem to the customer's satisfaction - a rare experience indeed today.