This also explains why the same opportunity can knock on the door of a number of people and yet only one or two of them will embrace its potential. It also accounts for why some people can be convinced of the reality of an event that either never took place, or in 'reality' or 'historical' terms consisted of a completely different set of actual events or circumstances.
By understanding the process and by using some basic NLP techniques we can assist ourselves and others to overcome self-limiting beliefs and mental associations that have the propensity to hold them back in life (see The Ten Minute Phobia Cure).
If you want to know more about this subject then you might like to see
NLP Presuppositions