Defining Your Objective
It does not matter whether you are presenting a training course, seminar, public debate, sales presentation or merely a regular weekly office meeting.  If you have something to present then always, always know what it is that you want to achieve from it. When you know your destination, deciding upon a route is always easier and clearer, and you also have a greater likelihood of getting there.

You should write your objective down and consider it at every stage of your planning and preparation.

Defining your aims and objectives will help you to stay focused on the outcome. Ask yourself:

what is your presentation designed to achieve?

do I want to?
  • ·        Inform, teach or train?
  • ·        Motivate, stimulate or inspire?
  • ·        Persuade, influence or sell something?
  • ·        Explore options, debate or negotiate something?
  • ·        Entertain or amuse my audience?
For more information you may like to check out Presenting For Profit

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